Companies our team members have had the privilege to work with

What is a Social Business?

In today's business environment, effective collaboration is more important than ever before.

Consumers, employees and partners are demanding two-way conversations to achieve their needs and wants, and business rules and processes need to change to provide mutually beneficial value. To do this, a company needs to become a truly social business, externally and internally. External collaboration with customers will lead to an improved customer experience and ultimately brand advocacy. Internal collaboration with employees and partners will allow companies to connect employees, enable ideas to emerge organically and capture valuable knowledge that will give you a competitive business advantage, while generating revenue and saving costs.

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Why Work With Chess Media Group?

Chess Media Group is a social business consultancy specializing in Social CRM, Enterprise 2.0, and Social Media. We work closely with our clients to implement collaborative and participatory solutions that strengthen business performance.

By combining deep industry knowledge, experience, expertise, and innovation, we design and implement solutions that help our clients with strategy design and application, and release their potential. Chess works with medium and enterprise size companies who benefit from our team with more than 50 years of combined experience in collaboration, CRM, knowledge and content management, information architecture, and strategic marketing communications fields.

As with chess, we understand that in order to succeed, you cannot focus only on one particular part of the board while ignoring the rest of the pieces that are in play. To become a social business, you must have a clear strategy from the start, one that can be adapted, scaled and modified to better manage the relationships with your internal and external communities.

Our partnerships include some of the world's leading companies, practitioners, and analysts involved in the social business evolution. This means that working with Chess will deliver strategic, insightful and innovative social business expertise that will help produce positive outcomes for our clients.

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blog

Customer and Company Value, You Must Define Both

In my presentations I oftentimes reference a quote from Gartner which says the following: “By 2010 more than half of companies that have established an online community will fail to manage it as an agent of change, ultimately eroding customer value.  Rushing into social computing initiatives without clearly defined benefits for both the company and the [...]

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resources

Guide to Understanding Social CRM

There has been considerable discussion around Social CRM and what it means. Within our position paper, we present the foundational components and lay the groundwork required for you to build and maintain long and valuable customer relationships.

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