The era of the passive customer has come and gone. The time of the social customer is here, and she has a lot to say. She is hyper- connected, creative and collaborative. She wants to make sure that brands are listening, and will go to great lengths to make sure they are. The fundamental shift in the relationship between the traditional customer and companies is driven by the social web; it is here to stay, and is the biggest shift yet in the history of business. Understanding her is critical to the success of your business.  Read more