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Social Media: Huge, and Here to Stay

July 2010

If you think social media is just a bewildering fad that will go away if you wait long enough, here are some things to consider:

  • 1 out of 8 couples who got married in the United States in 2009 met via social media.
  • Social media has overtaken porn as the number one activity on the Web.
  • If Facebook were a country, it would be the third largest behind China and India.

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Measuring the ROI of social CRM no easy task | SearchCRM (blog)

July 2010

Morgan suggests using metrics that indicate return to the company, but he advises against looking for short-term ROI on a project that is, in reality, a long-term effort. For instance, if customer satisfaction ratings began to increase among those who were members of a company’s online community, a business might consider that an indication of value returned.  Read more

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