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Jacob Morgan will be speaking on how social media is changing the PR industry and strengthening relationship-building strategies.  The new tools and platforms are necessitating a relationship and community based PR approach.  Knowing how to take advantage of social media can make all the difference between a successful PR program and a mediocre one.

Jacob Morgan will be speaking on “Leveraging Social CRM to Grow Your Loyal Customer Base” at the Society for New Communications Research’s NewComm Forum, one of the best gatherings of new media professionals and social business marketers.

Social CRM is the connection between the social world and your organization. The problem to date has been how to leverage all the unstructured data from social networks to build better customer relationships and stronger customer experiences; all leading to more loyal customers. Social CRM is one of the core components of building a Social Business – a key imperative of the 21st century for all organizations, allowing them to generate actionable insights and increase their competitiveness.

Jacob Morgan will lead a panel of enterprise social media analysts and experts to discuss what the upcoming trends in enterprise collaboration are. These trends include:

* Popular social media channels will keep growing for brand marketers
* Mobile and Geo marketing will grow
* Internal community marketing will increase to improve collaboration and help generate new content
* External branded community sites will grow but will need to integrate with many of the brand’s URLs

Mix with agents, authors, editors and book industry professionals at this ‘how to’ event featuring sessions, panels, and workshops taught by authors you know and love.

Web 2.0 Expo showcases the latest Web 2.0 business models, development paradigms and design strategies for the builders of the next-generation Web. This annual multi-track conference brings together people, ideas, connections, contacts, products, and companies to foster stronger Web 2.0 communities.

The International CES (Consumer Electronics Show) is produced by the Consumer Electronics Association (CEA), the preeminent trade association promoting growth in the consumer technology industry.