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If you think social media is just a bewildering fad that will go away if you wait long enough, here are some things to consider:
Deidre Breakenridge: I met Jacob Morgan for the first time (in person) when he spoke at the PRSA T3PR Conference in June. I was impressed with his presentation on social CRM. For those of you who don’t know Jacob, he is a thought leader in social business. He is also the author of Twittfaced – Your Toolkit for Understanding and Maximizing Social Media was entirely co-authored through online collaboration and demonstrates the power of social media and online collaboration. Read more
