Guide to Understanding Social CRM | Chess Media Group

Resources

For social business to become a key component of an organization, a greater understanding of the discipline is necessary. Chess Media Group provides resources in the form of white papers, presentations, case studies, and more. We update this page regularly so check back often to read about the latest industry insights and innovations.

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Guide to Understanding Social CRM

August 9th, 2010

There has been considerable discussion around Social CRM and what it means. This paper presents the foundational components of Social CRM and lays the groundwork required for your company to build and maintain long and valuable customer relationships. We encourage you to read it and share with anyone you know that might be interested.

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