The Social Customer

June 16th, 2010

In collaboration with Attensity360 and Comity Technology Advisors, we created a whitepaper on The Social Customer.

The era of the passive customer has come and gone. The time of the social customer is here, and she has a lot to say. She is hyper-connected, creative and collaborative. She expects to customize her products: “make it mine”. She is connected to her social and professional circles via phone, email, SMS, Facebook, Twitter, blogs and forums. She is critical of claims made by brands, influenced more by friends, family and “people like her”. She wants to make sure that brands are listening, and will go to great lengths to make sure they are. The fundamental shift in the relationship between the traditional customer and companies is driven by the social web; it is here to stay, and is the biggest shift yet in the history of business. Understanding her is critical to the success of your business.