Implementing Enterprise 2.0 at IBM

With offices in over 70 countries, collaboration between IBM employees in sales and marketing, customer service and support, product development, and other key company functions makes effective communication even more paramount. Find out how this company which employs over 425,000 people implemented E2.0; what their business drivers were, if the push came from the top down or bottom up, the obstacles they faced, operational impacts and more.

Download