SERVICES
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Clients come to Chess Media for our experience and our reputation for focusing on the business side of social media. We understand business, we understand social media, and we understand that our clients want accountability when allocating marketing dollars towards social media programs.

Social media needs to become more accountable if it is going to be play a more central role within a company.  Companies need to understand where their marketing dollars are going and what the ROI and impact of their marketing efforts are.

We focus on the business of social media to help you understand how your social media efforts impact your business objectives.  The value of social media is evident but without understanding and measuring success, there is no way to justify a company’s participation. Chess Media offers services that help our clients understand, reach, and connect with customers online. We will work with you to set up measurable and accountable social media programs that impact the bottom line.

Strategy Consulting and Planning


Social media success begins with a well defined strategy, a clear understanding of the business objectives, and defined measurable results.  As part of our consulting and planning, we will sit down with you and your team to understand and define your business objectives and what it is you hope to achieve from your social business efforts.  We then develop a targeted implementatin plan that is backed up by measurable business metrics.

Collaborative Community Creation


In order to improve organizational effectiveness, creating internal collaborative communities for companies is crucial.  Internal communities allow employees to share knowledge and information with each other in a way that has not been traditionally possible.  By optimizing internal communications, companies will:

  • create a sense of community internally
  • improve productivity by streamlining communication
  • facilitate knowledge sharing
  • decrease the amount of time spent on trivial tasks (such as internal email)
  • leverage your internal communications more efficiently and fluidly

We can help your company develop an internal community strategy, select the proper software solutions, launch the community, and manage it along the way.

Reputation Monitoring and Management


We monitor, manage and plan to ensure brand risks are reduced and opportunities for customer engagement are maximized  Our strategy is simple: benchmark, listen, respond, engage, measure, adapt, listen, respond, engage, measure, adapt…get it?

Accountability Consulting


Understanding the success of any marketing initiative is crucial. Our goal is to help clients understand the ROI and Impact from their social media efforts. Our work is supported by a measurement framework in which we analyze the data, appraise the results, adjust our efforts and apply the learnings to our client’s programs. We don’t see social media as another “media” channel; we see it as shift in how our clients do business.

Education and Training


Our workshops will give you the skills you need to create, implement and measure a cost-effective social media plan, step-by-step. Whether you want to begin with engaging people on Twitter, using Facebook apps for promotions, connecting with your peers on LinkedIn, or learn more about social media, we can provide you with the knowledge and skills to empower your company to be active within online communities.