Guide to Understanding Social CRM
May 28th, 2010
There has been considerable discussion around Social CRM and what it means. This paper presents the foundational components of Social CRM and lays the groundwork required for your company to build and maintain long and valuable customer relationships. We encourage you to read it and share with anyone you know that might be interested.
Case Study: Implementing E2.0 at Intuit
July 30th, 2010
Intuit is a software company with 8,000 employees worldwide that develops tax and financial solutions for consumers, small businesses, financial institutions, and health-care organizations. Three members of the Intuit team were key in driving Enterprise 2.0 and creating Intuit Brainstorm. Read how they did it.
Case Study: Implementing E2.0 at Vistaprint
July 1st, 2010
Vistaprint, an online supplier of printed and promotional material as well as marketing services, is one of the fastest growing printing companies in North America. Read how Vistaprint implemented Enterprise 2.0, by focusing on an enterprise wiki and an internal ideation platform powered by Intuit Brainstorm.
Case Study: Implementing E2.0 at Oce
July 1st, 2010
Océ is a printing company with over 21,000 employees around the world. A series of interviews were conducted with Samuel Driessen, Information Architect and Jan Van Veen, Manager of Internal Communications with Océ, to understand how the company was implementing Enterprise 2.0.
June 16th, 2010
In collaboration with Attensity360 and Comity Technology Advisors, we created a whitepaper on The Social Customer. The era of the passive customer has come and gone. The time of the social customer is here, and she has a lot to say. She is hyper-connected, creative and collaborative. She expects to customize her products: “make it mine”. She is connected to her social and professional circles via phone, email, SMS, Facebook, Twitter, blogs and forums. She is critical of claims made by brands, influenced more by friends, family and “people like her”. She wants to make sure that brands are listening, and will go to great lengths to make sure they are. The fundamental shift in the relationship between the traditional customer and companies is driven by the social web; it is here to stay, and is the biggest shift yet in the history of business. Understanding her is critical to the success of your business.
Twittfaced – Your Toolkit for Understanding and Maximizing Social Business
June 15th, 2010
Twittfaced is a book that was entirely published through online collaboration by Jacob Morgan and Josh Peters. The forward was written by Brian Solis and the introduction was written by Chris Brogan. Twittfaced is a social media 101 book for businesses that are interested in or involved in the social media space. It is a simple, short, and easy to read guidebook to help you navigate the world of web 2.0 and serve as a valuable resource.
June 14th, 2010
A great deal of focus is placed on social media and how it fits within the PR landscape. The focus of this presentation is to take a longer term strategic look at where PR fits within the bigger picture of Social CRM. We are moving beyond social media channels and need to begin to understand how the role of PR is changing and adapting beyond just channels. This presentation addresses the adaptation and evolution of PR and takes a look at what is required to make the change successful.
Social CRM: Putting the Customer First
June 10th, 2010
We had the privilege of presenting the topic of Social CRM at the New Communications Forum. The presentation takes a more in-depth look at Social CRM. In addition to covering high level concepts, we also take a look at models and frameworks. We developed easy to understand visuals to help make the concept of Social CRM easier to understand. Please take a look and share it around!
